Applied Crisis Communication and Crisis Management PDF
By:W. Timothy Coombs
Published on 2013-06-11 by SAGE Publications
Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, Applied Crisis Communication and Crisis Management: Cases and Exercises by W. Timothy Coombs, includes a wide range of cases that explore crisis communication and management in action using a practical approach. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters.
This Book was ranked at 27 by Google Books for keyword Applied.
Book ID of Applied Crisis Communication and Crisis Management's Books is aEMXBAAAQBAJ, Book which was written byW. Timothy Coombshave ETAG "iMfukeA2DpI"
Book which was published by SAGE Publications since 2013-06-11 have ISBNs, ISBN 13 Code is 9781483321608 and ISBN 10 Code is 1483321606
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Book which have "256 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines
Book was written in en
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Download Applied Crisis Communication and Crisis Management Books Free
Download Applied Crisis Communication and Crisis Management Free
Download Applied Crisis Communication and Crisis Management PDF
Download Applied Crisis Communication and Crisis Management Books
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