Applied Public Relations PDF
By:Larry F. Lamb,Kathy Brittain McKee
Published on 2005 by Routledge
Applied Public Relations: Case Studies and Problem Solving offers readers the opportunity to observe and analyze the manner in which contemporary businesses and organizations interact with key groups and influences. A basic assumption of the text is that principles of best practice are best learned through examining how real organizations have chosen to develop and maintain their relationships in a variety of industries, locations, and settings. Authors Larry F. Lamb and Kathy Brittain McKee provide valuable insights into contemporary business and organizational management practices through the variety of cases presented here. Some cases detail positive, award-winning practices, while others demonstrate practices that were less successful. Cases illustrate both specific public-relations campaigns and broader business and organizational practices that had public-image or public-relations implications. The cases enable readers to consider explicit public-relations choices as well as to analyze and assess the impact of all management decisions on relationships with key stakeholders, whether they were designed or implicit or even accidental. Lamb and McKee have placed special emphasis
This Book was ranked at 27 by Google Books for keyword Applied.
Book ID of Applied Public Relations's Books is DZ6ZDN3kYj8C, Book which was written byLarry F. Lamb,Kathy Brittain McKeehave ETAG "9ZbkFM9gySs"
Book which was published by Routledge since 2005 have ISBNs, ISBN 13 Code is 9780805846065 and ISBN 10 Code is 0805846069
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Book which have "258 Pages" is Printed at BOOK under CategoryBusiness and Economics
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